Troupe is our answer to many of the problems affecting the lives of beauty lovers everywhere, ourselves included. To better understand exactly what Troupe is, it’s important to look at the issues we seek to address.
More to be enough culture sucks
We’re marketed towards the supposed deficit in the way we look our entire lives, with the implication that if we buy X, Y and Z we will finally (albeit temporarily) be complete. We think that’s bogus. While it’s obviously okay to want to feel good about the way you look, we believe you’re worthy just the way you are — even without purchasing that 10-step skincare routine.
Eurocentric beauty standards are lame
For too long, Eurocentric beauty standards haven’t been serving anyone other than those that fit within their limited confines. The idea of beauty feels unattainable and even when you’re feeling yourself, it’s easily shattered by the simple act of scrolling through social media feeds spattered with aspirational mega influencers. The irony behind this – it’s an even more difficult experience for people of color. Troupe is building a platform that believes in better beauty. We want all faces, body types, and skin colors represented because for too long, the beauty industry simply hasn’t been doing enough.
Young people are worried about money
55% of American millennials have no retirement savings whatsoever and 81% of GenZers say that money stresses them out on the reg. And it’s no wonder! Wages are stagnant and the cost of living is skyrocketing in nearly every metropolitan city across the U.S.
1099 culture leaves workers without resources
46% of Americans work some sort of side hustle to supplement their monthly income, but the gig economy still isn’t providing their labor force with access to resources to save for retirement. People are forced to side hustle to survive but don’t have the tools to actually improve their lives in the long term.
The beauty industry is dated
75% of beauty lovers look to their friends and family for product recommendations before buying. That means big box retailers are benefiting from the recommendations of real people all over every single day. We believe that rather than those recommendations benefiting the executive teams and shareholders of the same companies telling you that you need more to be enough, that money should stay in the communities where they’re made.
Vote with your dollar
"The beauty industry is suffering from the same institutional problems as the fashion industry, and that includes environmental catastrophe. Too many brands are relying on plastic, non-biodegradable glitter, animal testing, micro-beads, so on and so forth. We should feel good about what we're putting on our face. It's important to push brands to do better— and not buy from the ones who refuse to do so."
Let's talk about security
“I look forward to the day that I feel like I can live comfortably. I have what I need right now, but I don’t want to have to stress about paying rent forever. I want to be able to do more for my friends. I want to be able to help my family more and finally buy my mom that house. I look forward to giving back to my community. I want to be able to help more. That’s my vision of a beautiful life.”
“I've had to teach myself what matters and what doesn't when it comes to money. Just because you can afford a nice thing doesn't mean you should buy it. Materialistic things aren't what make me happy. I've found what makes me happy is the freedom that money gives me to work less and spend more time with my family. If I spend all my money as soon as I make it, I don't have that ability.”